What is Google Analytics and Is it Really Important?
Google Analytics is a FREE service that offers complete statistics regarding the visitors to a website. Data available through this package comprises of visits of site, page views, bounce rate, average time on site, pages per visit and percentage of new visits (all in graphical representaion).
Google Analytics can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.). In short it is a complete product from Google for website analysis and it is very important.
So how should you do this setup? Is if just 3 simple steps –
- Sign up for Google Analytics
- Add tracking code to your website
- Start Learning about your audience
Sign up for Google Analytics
Do you have Gmail account? If not then you need your Gmail account first and once created, click on Google Analytics SignUp Page URL and you will see signup page…
Now select your country and Accept the terms and conditions.
Now you will see the page to Set-Up you account – You can create your account set-up from here. In case you want to add new account you can do it later as well.
As soon you are done, just scroll down and click on Get Tracking Id on same page.
This is the Universal Analytics tracking code for this property.
To get all the benefits of Universal Analytics for this property, copy and paste this code into every webpage you want to track.
PHP Implementation (this is optional not required if you are using above method)
- Use the code above to create a file named “analyticstracking.php”, and include the file on each PHP template page.
- Add the following line to each template page immediately after the opening <body> tag:
Thanks for reading how to use Google Analytics, stay tuned for my next post.
Continuing to this article here are the basics of using Google Analytics and what all you need to set up now to make the most of its data.
Users—Users who have had at least one session on p[articular date range. Includes both new and returning users. this is identified using browser/ip and some other factors.
Dimensions—A characteristic of an object (screen, page) that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.
Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Like views of screen, post, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.
Sessions—A session is the period of time a user is actively working with your website, app, etc., within a particular date range. All user working activity is associated with a session on a site.
Pageviews—Total number of pages viewed. Repeated views of a single page are also counted.
Avg. Session Duration—The average length of a session on particular website/page user has spend during visit.
Bounce Rate—Are you getting new users from globe? this will let you know for particular duration about bounce rate of your site.
New Sessions—An estimate of the percentage of first-time visitors of website.
Goals—Set you goals, Goals let you measure how often users take or complete specific actions on your website. This help to measure on particular subject you are working.
Conversions—How many times goals set by you was completed on your website.
Campaigns—Collect more information about your referral traffic. Campaigns are also known as custom campaigns and allow you to add parameters to any URL from your website.
Behaviour—Behaviour data helps you improve your content ,A section to explore how people find and interact with your content.
Acquisition—Acquisition is how you getting users .
Google Analytics Home Section
After login into Google Analytics, you start on the Home page where you see a list of all of the websites you have set up in your account. This list shows you some basic data such as your number of sessions, average session duration, bounce rate and goal conversion rate.
The Google Analytics home screen.
If you have a lot of websites then you can use the search box under the date range to search for a particular domain. If you only want to view the domains that are most critical to your business, you can mark them with a star and can change the settings to show only the star marked websites.
You can use the date range to see your data over any specified time period. You can also use it to compare the current time period to a previous time period to see the change in sessions, average session duration, bounce rate and goal conversion rate.
To view more data about a particular website, just click on the corresponding link and you’ll see the Google Analytics Reporting page. I only have single website therefore I will clickon www.blogduster.com
Google Analytics Reporting Screen
The Google Analytics Reporting page shows your visiting users Overview data.
At the top of the screen, you’ll see the basic Google Analytics menu bar that allows you to go back and forth between the Home page, Reporting, Customization (reports) and Admin section. Further to the right, you can switch to another website within your Google Analytics account.
On the left sidebar, there is a search report and help box to help you find specific reports and a list of links to important areas of your Google Analytics and Google Analytics left menu options.
Let’s see all option below
Dashboards allow you to create customized views of your Google Analytics data using widgets. See data about new users, all users, session by browser, Map view, bounce rate, Goal completion, Avg. Session Duration and Pages/Session, Revenue.
The below image is of Session Geographically shown, just hower
Hope you enjoyed the article.