When I started my blogging career, I was full of energy and ideas , but over a period of time, my blog commitment levels came down. It was really hard to keep myself motivated and continue the blog journey with fresh thoughts and energy each day.
Well, I am not alone and around 80% of newbie bloggers give up blogging,one of the biggest blogging mistakes you could possibly commit.
I just hope,after reading this post you will be motivated enough to overcome common blogging mistakes most of the bloggers make and decide to quit.
#1 Writing content for Self and not for readers
Yes, most of the bloggers write content for self and fail to understand their audience. It is extremely important that you write content that your audience searches over the internet. Believe me, even a wonderful & high-quality content will fail to rank on Google
So, how to you do that. Well, read my blog on How to do Keyword research before you start writing your blog. This will give you an idea what people search and what are the topics which you should pick for blogging.
#2 Inconsistent & Unrealistic Blog Posting Schedule
Again, when you start blogging, you are full of energy and you keep posting blogs every other day. Maybe you could post multiple blogs in a single day. But take my words, you will eventually slow down and ultimately you may become lazy.
That said,some bloggers don’t even update their blogs for a month. So how do you manage this?
CMS systems like WordPress provide a feature to schedule your blog. It’s best to use this feature and plan to publish a single blog daily,to keep your site fresh and updated.
Also, it is important that you set expectations for your audience, so they are aware of your publishing schedule.
#3 Breaks and Family Vacations
Recently I was on vacation with my family on a beach destination. I just completely ignored blogging while on my vacation and thought to catch up while I am back. But I was wrong. It took me quite some time to catch up the pace at which I was working earlier. Also, I lost lot many ideas I had thought to implement.
So unlike other occupation,blogging requires consistent commitment even when you are on a Vacation, although you can decide to dedicate a lesser time, but you can get away with it.
#4 Compromising on Quality over Quantity
This is one thing where Google has a win-win situation. Research shows that page count of your website actually contributes to SEO (Search Engine Optimization).So it’s important that you have enough pages on your website. At the same time, Quality of your posts plays a vital role. A single quality blog is more important than 5 low-quality blogs.
Hence, you need to have a proper balance between Quality and Quantity of blogs, as both are important.
#5 Focus on Multiple Niches
Sometimes it makes sense to state the obvious. So as the name suggests many bloggers try to Jack of All,but master of None. This does not work in blogging as readers are looking for specific information.
It’s important that you focus on your Niche and produce a post of substance and added value for your readers.
#6 Not Using Images
If you are expecting people to sit down and read all of your content, then I think you need a wake-up call. A study conducted by Eco-consultancy reveals that an average visitor will only read 20% of your web page.
Also, around 10% of your readers will bounce without even scrolling down and only 50% of your readers will read half of your post.
So how do you decrease your bounce rate? A good idea is to use more and more images, rather descriptive images or infographics. This would help improve your bounce rate.
If you are short of images, then refer my list on where to get free images for your blog.
It’s really important that you include visual content and understand the importance of visual content in your marketing strategy.
#7 Ignoring Comments (Don’t ignore a Single Comment)
Yes, that’s extremely important. Someone took the pain to comment on your blog and you just ignored that. That’s one of the biggest mistakes.
You know what, this would just reduce your returning visitor’s percentage, which is otherwise is very important for your blog.
Google generally ranks web pages highers, which have a high returning visitor rate. Also, when you reply to a comment, you are actually helping yourself and increasing your page credibility, since Google counts the numbers of comments when it actually ranks your blog.
Moreover, from a social point of view, this is important. Replying to your blog comments gives you an opportunity to connect with your readers.
Sometimes, comments give you some great idea about what you should be writing about or your new post and what your readers expect.
Isn’t that Great ?
#8 Not enough Social Sharing Options
Do I need to tell you how important is social media today? Just imagine how it would feel if your reader is struggling to find a Facebook or Twitter share button on your blog.
I am sure, he/she is not going to scroll to the bottom of the page to like that content on facebook. Just keep buttons on top of the page or if they are visible every time, but not disturbing them enough to read the content.
#9 Copying Others Content
This is one of the biggest blogging mistakes, newbie bloggers make when they start blogging. Its takes time and research to write a good quality content, so to avoid this effort and achieve success fast, people copy content without even giving credit and not worrying about copyright.
Copying content will kill your blog. The audience which you are targeting does not like reading copied blogs and believe me, search engines are never going to rank them.
So, it is in your best interest that you create your own content. If you are not good at writing, hire a professional.
#10 Bad Website Design
Visual memories are the strongest memories. Yes, that’s true. The first thing that a reader notices about your website is the design of your website. A bad design could just ruin your blog.
It’s a must that you have professionally designed theme for your blog. Why don’t you try any of these?
#11 Writing Non-SEO Friendly Content
This is one blogging mistake that just can’t avoid making, especially if you are a beginner. You have written a great content and it has been weeks, but still you don’t see your content ranked yet. Yes, that happens with every other blogger.
Is your content SEO friendly? If no, then I suggest you read my blog on How to write SEO friendly content? I think this is the least you need to do. Further to this, I suggest you read my On-Page Search Engine Optimization Step by Step Guide.
#12 Ignoring Old Blog Posts
Now this is like forgetting your own school friends. They remain in your memories only but never come up. You spent a lot of time with them in the past , but you don’t have time for them now.
But unlike your school friends, these old posts loose value over time if they are not updated regularly. So how do you keep them updated ? Not just a calendar update !!
- You can embed new links of new posts which you have written.
- Nothing remains constant, even if it’s an evergreen content, there is some change you can introduce.
Just think about it !!
#13 Ignoring your Subscription emails
So, this if from my past experiences. When I started out, I insisted people subscribe to my newsletter but never paid attention to the subscription email. I did lose quite a list of my readers due to this mistake as I understand that it is very important to acknowledge the readers for their subscription as everyone appreciates a personal response.
#14 Installing Plug-Ins Without Research
Now this is bit serious. You put in a lot of hard work and what if you do not find your content on the site. This could be devastating. Yes, I am talking about hacking. Although WordPress take great care to prevent your site being hacked, it’s not a guarantee. I was really shocked when I read this post about “All my site(s) hacked” on WordPress.org Forum.
To start with you can try these WordPress Plugins for your blog.
There are few Premium WordPress Plugin worth checking and believe me you will find them way cheaper in comparison to building your site again in case it gets hacked.
#15 Quit Blogging
Alas, that’s the biggest blogging mistake of them all you are ever going to make. You need to be highly patient. You will never be a successful blogger overnight. It takes months, years for your blogs to be successful.
It generally takes around 3 months for your page to be ranked in Google. Monetization strategies take more than 6 months to work. Blogging takes time.
You need to understand that you are building a personal brand. Give this some more time and if you have still decided to Quit, then just give it a second thought or read this post again when you are in high spirits.
I hope this gives you some ideas about what works well while you blog !!